5 Key Tips for Start-Ups While Building a Mobile App

“What’s the big deal, we’ll just make an App”, a statement common amongst the budding entrepreneurs and the start-ups. Apps have become a norm. According to Statista, “an average of 6,140 mobile apps were released through the Google Play Store every day during the first quarter of 2018.” So, that would be about 1,84,200 apps in a month, huge numbers indeed and undoubtedly, stiff competition too.

While the whole idea of creating a mobile app as a start-up may be lucrative, there are several considerations, precautions and strategies to be laid up before getting started, to ensure that the venture succeeds at least to a certain level. Here are five key tips for start-ups while building a Mobile App.

  1. Idea/Concept

An app is as good as the idea or the concept. With the market flooded with apps, it’s usually a genuine idea that wins. What value addition does it provide? Does it solve a problem? Is it required in the market? And what distinguishes it from the rest, etc. are the key questions that should be answered.

Identifying everyday issues and coming up with an app that provides a solution, makes lives easier is an idea that can’t go wrong. Product based apps are a different story though. And most importantly, it is the uniqueness that counts, and can separate it from thousands of other apps in the market.

  1. Target Audience

Apps differ for different users. Take for instance the Kid-based apps and the ones for adult learners. From design to the colors used and the concept too differ for different demographic. Language and culture influence an Apps acceptability. The usability aspects come in later. Depending on the audience, the utilization of the mobile’s inherent features like geolocation, global time, push notifications etc. While the digital natives can navigate even game like interfaces easily, it should be a bit generic for the rest of the target audience, and hence finding a middle ground is of prime importance.

  1. Validation

An idea can be baseless, and without proper validation it will remain so. Validation of your app idea ensures that your idea is worth presenting and is something that people will want to use. This can be done simply by using the Google Keyword Planner tool to look for the number of people interested in the targeted keyword.

Then comes the step of putting the idea down on paper in detail- flow and navigation too if possible. And wireframing too if considered. While doing so, sort out the core features and the good to haves. Try to focus on the core features during initial development, the rest can be added later on as additional features. Use a prototyping tool during this phase to make the idea concrete.

  1. Cost Analysis

Building an app requires monetary investment and for doing so analyzing the cost is a must. There are different variables that influence the cost, right from the app type to technology to the resources.

Native, web and hybrid apps all differ in cost and required expertise level. Look at the apps application and audience to determine app type and calculate the cost accordingly. Similarly, the design and control complexities also influence the cost. Based on this the development capability would differ too, and hence the cost of hiring/training a developer, the cost related to additional assets-licence costs etc. Having a clear picture about cost can help in planning the budget, determining price etc. and also looking at marketing requirements.

  1. Right Hire

As a start-up, hiring may seem too risky, but having an in-house developer is always a good move considering the frequent changes ad modification that an app requires. Another option is to look for a development company that has credibility and a solid development team. In case of hiring, run a thorough check about the developer, check out the previous work etc. before going ahead.

That being said, app making isn’t a one day’s work and it takes time for the whole idea conceptualization to development and several cycles of testing before distribution. The aspects discussed above do not cover the whole app development process, the issues that occur etc. For start-ups the whole process can be too overwhelming, hence leaving the development for experts to handle (outsourcing) can be an option too.

So, what’s your App Idea? And what would your approach be?

Author:
Hands-on, dynamic and energetic executive, Amol has a multi-year experience in diverse technology industries and functions, in both Sales and Marketing and Operations. Engineer by graduate and an MBA professional, he started his career in 2004 as a Regional Sales Manager for one of the largest US MNC based out of India continues to live his passion for sales till date. Currently an eLearning and LMS consultant and & Board Member of Knowzies Technology Solutions, his responsibility is to manage the company's growth in the Americas, India and APAC, and encourage its Global expansion through his network of 1000+ qualified Elearning and SaaS experts. Amol is a serial blogger and a have delivered many webinar’s in his past engagements. He likes to write largely about latest eLearning technology trends, mobile learning, and learning technologies. His passion for eLearning makes him the perfect blend for designing solutions for large enterprises especially where the cost is the constraint. Prior to his current venture, Amol had a blast leading the International Business Operations for various leading LMS and eLearning organisations globally. Amol successfully managed a talented pool of professionals and partner companies (Channel network implementation) enabling the acquisition of many leading enterprises. A solid credo in business ethics and knowledge sharing are its key business drivers. He is what the Urban Dictionary would call a straight shooter, enjoys playing cards on the table and doesn't deal with fuss. Big in creating new connections and value to its network (because the network is quite everything), he is hungry for innovation and falls in love for true out-of-the-box thinkers. Cricket and food are superior passions. Loves the family and is blessed with two happening daughters and a caring wife. Over weekends you will find him in kitchen experimenting with new dishes. In case of any queries, you can reach to him on amol@knowzies.com.

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