5 Key Tips for Start-Ups While Building a Mobile App
“What’s the big deal, we’ll just make an App”, a statement common amongst the budding entrepreneurs and the start-ups. Apps have become a norm. According to Statista, “an average of 6,140 mobile apps were released through the Google Play Store every day during the first quarter of 2018.” So, that would be about 1,84,200 apps in a month, huge numbers indeed and undoubtedly, stiff competition too.
While the whole idea of creating a mobile app as a start-up may be lucrative, there are several considerations, precautions and strategies to be laid up before getting started, to ensure that the venture succeeds at least to a certain level. Here are five key tips for start-ups while building a Mobile App.
An app is as good as the idea or the concept. With the market flooded with apps, it’s usually a genuine idea that wins. What value addition does it provide? Does it solve a problem? Is it required in the market? And what distinguishes it from the rest, etc. are the key questions that should be answered.
Identifying everyday issues and coming up with an app that provides a solution, makes lives easier is an idea that can’t go wrong. Product based apps are a different story though. And most importantly, it is the uniqueness that counts, and can separate it from thousands of other apps in the market.
- Target Audience
Apps differ for different users. Take for instance the Kid-based apps and the ones for adult learners. From design to the colors used and the concept too differ for different demographic. Language and culture influence an Apps acceptability. The usability aspects come in later. Depending on the audience, the utilization of the mobile’s inherent features like geolocation, global time, push notifications etc. While the digital natives can navigate even game like interfaces easily, it should be a bit generic for the rest of the target audience, and hence finding a middle ground is of prime importance.
An idea can be baseless, and without proper validation it will remain so. Validation of your app idea ensures that your idea is worth presenting and is something that people will want to use. This can be done simply by using the Google Keyword Planner tool to look for the number of people interested in the targeted keyword.
Then comes the step of putting the idea down on paper in detail- flow and navigation too if possible. And wireframing too if considered. While doing so, sort out the core features and the good to haves. Try to focus on the core features during initial development, the rest can be added later on as additional features. Use a prototyping tool during this phase to make the idea concrete.
- Cost Analysis
Building an app requires monetary investment and for doing so analyzing the cost is a must. There are different variables that influence the cost, right from the app type to technology to the resources.
Native, web and hybrid apps all differ in cost and required expertise level. Look at the apps application and audience to determine app type and calculate the cost accordingly. Similarly, the design and control complexities also influence the cost. Based on this the development capability would differ too, and hence the cost of hiring/training a developer, the cost related to additional assets-licence costs etc. Having a clear picture about cost can help in planning the budget, determining price etc. and also looking at marketing requirements.
- Right Hire
As a start-up, hiring may seem too risky, but having an in-house developer is always a good move considering the frequent changes ad modification that an app requires. Another option is to look for a development company that has credibility and a solid development team. In case of hiring, run a thorough check about the developer, check out the previous work etc. before going ahead.
That being said, app making isn’t a one day’s work and it takes time for the whole idea conceptualization to development and several cycles of testing before distribution. The aspects discussed above do not cover the whole app development process, the issues that occur etc. For start-ups the whole process can be too overwhelming, hence leaving the development for experts to handle (outsourcing) can be an option too.
So, what’s your App Idea? And what would your approach be?